Because we live in a world with lots of people in it, your potential for building your business is huge!

You might be thinking, right...but I hate cold calling. We don't like cold calling either. It is like gambling and the odds are not necessarily in your favor. So what is it that I'm talking about?

It's called warming up the cold call. Unless you live like a hermit or under a rock, most people come in contact with a LOT of people in their everyday life. Take for example your typical day. Drop kids off at school, get coffee, go to the office or your job. Once at your job you might talk to accounting or HR, you call the doctor's office to make an appointment for your kids, schedule Summer Fun. Then after work you pick up the kids and go to soccer or karate or piano...Each time you do these activities you come in contact with people.

Warming up the cold call means opening your mouth and making a connection with a stranger. Once you establish a rapport - he's not cold anymore. You look for something in common and establish a rapport so that you have an open door to approach the next time. Hence, building your warm market.

A good example is our SMD Ben. He shared with us how he visited Best Buy and talked to a vendor there. A few days later he went to another Best Buy and ran into the same gentleman. At that point he asked him if he might be interested in earning some extra income and made an appointment to share the business. He may be Ben's next big builder, but he would never have known unless he opened his mouth and asked for the appointment.

Another good lesson is about pre-judging a potential client. "He wouldn't like the business" or "She's too shy to recruit." You should always, always, always open your mouth and ask about sharing the business. Why? Because you never know who they know, and that person could be your next new recruit.

It can be that simple and the lesson here is you never know when you may be talking to your next big builder. So open your mouth every chance you get!