What are the 4D's? It's not your apartment number. It's not pertaining to my bra size. And it's certainly not my daughter's college report card.
No, The 4D's is what it takes to succeed in this business. It's something that everyone has access to and it's not a magic bullet. Here it is:
Dreams. By now you should have written down your "Top 10 Reasons to Win" in your training manual. If you haven't done this already, do it right now. There is a bit of magic that happens when you declare your goals and your dreams--and that is that they begin to materialize. Everyone has dreams and reasons they want or NEED to win. So put your dreams down in writing and have something to shoot for.
Desire. When you have a burning desire in your belly to do something awesome, it becomes the fuel you need to keep your machine running. On the days you don't feel like you have what it takes to do this business and do it well, go revisit your Top 10 Reasons so you can get that desire back.
Determination. Determination is that unweilding, firmness of purpose that keeps you going toward your goals. Visualize a locomotive train that starts out with steam billowing from its smoke stack, cylinders pumping and wheels working hard to get its load rolling down the train tracks. Wheels keep turning and turning while the train heads steadily and quickly down the tracks towards its destination. Soon, there's nothing that can get in the way of the train and it becomes unstoppable as it heads toward its goal. This is what determination looks like--so keep this image in your mind so you can stay on track.
Discipline. We talked before about The System and how it is a discipline, similar to martial arts or music or dance. These are all disciplines. Discipline as it is defined in the dictionary is an activity, exercise, or a regimen that develops or improves a skill. You need discipline to conduct your business otherwise your day will get away from you and soon you'll have accomplished very little before the day is done.
As a System Builder, we are entrepeneurs and are able to determine our own schedules, our own income, and our destiny. But without knowing what our dreams are, we have an arrow without a target. Without the desire, determination or discipline, we do not have the impetus to achieve our goals.
So starting right now, write down your Top 10 Reasons to Win and post it in a place where you'll see it every day. Then get 4 sheets of paper and write the 4D's on them and place them around your house as a constant reminder that with Dreams, Desire, Determination and Discipline you will be a HUGE success in this business!!
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